Digital marketing is a platform that has assisted many big brands and smaller startups in the marketing strategies of its products and services. Around the previous decade, the marketing campaigns were limited to good images, manageable content, and simple video. But, now as Digital marketing has evolved after the pandemic and changed the way people shop, communicate or even educate their kids, marketing campaigns have turned out to be more of a creative parameter. These campaigns not only include lots of videos and enactment, but it also does involve a lot of creativity with subjects like an emotional connect, intelligent content, and colour-coded description. 



Moreover, this is one reason why digital marketing strategies are affecting the way people think now. It has also raised their expectations in terms of authenticity and transparency.