[0:34 pm, 08/01/2022] CREATOR: Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion and establishing a relationship with customers etc. Social media marketing is used to present business through social media and use this as a way to communicate a message to potential customers. Social media refers to different websites that allow interaction among users and the exchange of information through a variety of channels. Content can come in the form of blog articles, presentation, videos, e-books etc Below are some of the most important websites Facebook- it is seen as the most popular social network and also a network with the largest amount of potential customers. Facebook pages are for celebrities, businesses and institutions. A page can have several administrators/managers. Facebook groups are for users who share the same interests. It is also for college students etc. it can be closed/open or secret. LinkedIn: LinkedIn is regarded as the largest business professional network. It allows sharing of posts and profiles. Twitter: it is differentiated by its microblogging from sending short messages called tweets. It uses hashtags. YouTube, Vimeo: these websites host video files. Videos can be promotional, instructional or you can start a video blog. You can promote a video by sharing the link on other social channels. Google+: It uses Google+ profiles for individuals, Google+ pages are for companies and institutions. Google has ceased to have Google+ Pinterest, Instagram, Flickr: these 3 websites are visual-content sharing platform. It allows images and short videos for online stores, decorators, clothes manufacturers etc. Foursquare, Yelp: Most times, tourists make use of these social networks for reviews on places visited. Blogging is a form of social marketing which uses blogs to create and publish content while establishing a relationship with the readers. Blogging is an interactive form of publishing content on the web. The act dates back to 1990s till around 2000s. It comes from the word "weblog" and publishes content which is useful, practical and engaging. WordPress is the most popular blogging platform. Others are Tumblr, Blogger. For a successful blogging activity, choose a suitable design, be consistent, interact with the readers and analyse your performance. Tips in using social media for marketing include Customization: you need a profile image, description of the business, cover image, business urls, and lastly your business location. Social Media Optimization: it entails that if a visitor inputs your business name on a search engine, it should be easy to find within seconds. Follow social media guidelines: guidelines on text and URL in the cover photo, conditions when organizing online process and limitations should be adhered to strictly to avoid a ban. Evaluation: It requires monitoring and analysis to evaluate your performance and determine if results are satisfactory. If results are not satisfactory, the approach and methods should be changed. When you intend to use social media for promotion, there are 2 major divisions of promotion for social media. This is the paid and free adverts. Paid adverts allow direct promotion with paid ads. It also can track conversion and flow of a paid campaign. A free version, on the other hand, allows you to create and manage a social account and online promotion through a social media account. [0:46 pm, 08/01/2022] CREATOR: The Right seo strategies When you are searching for proficient optimizing tools that give you amazing results, the first thing you have to do is learn a few details about what SEO does and what services are available to you. Some SEO services write articles for you. You have professional experts in SEO copywriting that helps you to result in the highest range of SERP. This takes you above thousands of the major search engines, particularly Google, Yahoo, Big 3, MSN and more. SEO marketing or search engine optimizing involves content perfectly written to meet requirements of Google's algorithms as well as SEO spotter tools of other search engines. Some of the services on the Internet offer SEO marketing solutions will write 250 or more words in an article-keyword density style. Keyword density is important to algorithms and major search engines who install these algorithms. Some of the content offered may involve header text, page description, Meta tags, and correct keywords and so on. The main thing is finding keyword optimized content that has relevant information. Some SEO services will build site maps for you that allow you to link new web pages as well as interlink pages to your web site. You have SEO latent index semantic that allow you to create content relevant keywords. In some instances, SEO marketers will insert Alt Tags, which define the images in your web pages to search engines, giving them accurate description. You may want to integrate your content also within your site's template. Don't forget to upload your pages using your FTP (File Transfer Protocol) so that your site receives your information. SEO marketing allows you to increase traffic coming to your web site and sales providing you have customized copy published on your web site to meet the major search engine standards. Search engine optimization or SEO copywriting will increase traffic to your website. The SEO techniques combine "well-written content" that focuses on relevant "keyword phrases" to "boost Search Engine Results Placement (SERP)." The mission of most Internet marketers is to reach the highest rank at the major search engines. Using relevant links or content help provides them with SEO solutions in Internet marketing, especially if the content includes informative information. Copywriters usually deliver effective informative SEO content geared to attract Internet user by offering them visible search engine ready and top-quality content. Convert is offered in SEO. Converting allows Internet marketers to create pages to convert their clicks into sales. SEO experts will conduct a broad scope of research toward your specified industry. Once these people get the specs they combine the knowledge with confirmed SEO market web strategies. SEO experts will customize Content to fit your website's overall motivation. Each page is carefully written, to convert traffic to your site into sales.