Digital Marketing is the process of promoting your products or brands via one or more forms of electronic media. Digital Marketing involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what is not working. We are providing you the best Digital Marketing Program and Digital Marketing Training in Patna. Our Motto is that to make you employable and get you employed by complementing your education and accentuating your knowledge with a set of skills that employers are looking for. To prepare you with the right skill set for career challenges in the competition. Digital Marketing program will help for your growing career path.
This program is specially designed by practicing managers and subject experts. It aims at covering the basic marketing and advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of digital marketing and analytical tools. The major digital marketing tools covered in this course are email marketing, SEO/SEM, Social media marketing, pay per click (PPC), affiliate marketing, mobile marketing, video marketing and social media analytics.
This program aimed at practical learning therefore most concepts will be linked with hands on training, where you will be expected to work with marketing datasets, dummy display ads virtual website optimization based on instructions in lectures and class discussions. Live experience of analyzing responses with statistical software, launching of dummy display ads, creating optimization of website through Google Ad words are some of the key features of the program.
At the end of this course, you will understand various channels and activities essential to plan implementing and manage an effective digital marketing strategy for their businesses. Digital Marketing program is an initiative designed to educate students like you and practitioners in the area of Digital Marketing analytics and make them ready for jobs or prepare them to launch campaign for their own organizations.
Who Should Attend Digital Marketing?
Professionals who need to understand Digital Marketing or get more out of their Digital channels.
- Anyone responsible for developing or implementing organization’s online strategy.
- Traditional marketers who want to fast-track their marketing career or enter the digital world.
- Entrepreneurs who need to maximize online channels for growing their business.
- Students who want to gain knowledge on Digital Marketing and increase their job opportunities.
The objective of the program is to help you to understand digital marketing methods, from a variety of perspectives—as analysts, consumers and entrepreneurs. The emphasis in this course will be on developing fundamental concepts along with practical application. We expect you to start working independently as digital marketing experts.
The program is divided into 6 modules. Once a module is completed, the student automatically progresses to the next module.
Digital Marketing Course Coverage [6 Core Modules + Specialization Modules]
- Social Media Marketing (SMM) Training – Learn how to build brand, generate leads & aggregate audience on Social Media
- Inbound Marketing Training – Learn how to attract & convert customers through by earning their trust through various techniques such as content marketing
- Search Engine Marketing (SEM) Training – Learn how to effectively run ads on Search Engines
- Complete Search Engine Optimization (SEO) Training – Learn how to get website listed among top search engine results
- Email Marketing Training – Learn how to effectively build your users lists, deliver emails & generate relevant clicks
- Special Modules- YouTube Marketing, Blogging, Affiliate Marketing, Mobile Marketing, Selling Digital Marketing, Digital Marketing Strategy & more…