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pay per click training

Core Module
4 Months

Our Pay Per Click training program is suited for individuals who are interested in gaining in-depth knowledge in paid search engine marketing practices. This training course provides a detailed and practical approach to developing, structuring and managing a successful and cost effective Search Engine Marketing advertising campaign. Our PPC training Course mainly focuses on the top 3 search engines – Google, Yahoo and Bing (MSN). This training program will cover all the practical aspects of Google Adwords, targeting best practices for Adwords campaign structure, keyword selection, ad position preferences, and creative optimization.

Pay Per Click (PPC) Advertising is the sniper of digital marketing. It puts compelling campaigns in front of targeted audiences based on their expressed interests and demonstrated history. With an understanding of PPC economics and customer psychology, you'll find your prospects in the right place, at the right time.

PPC Training Modules

  • Improving Adwords quality scores
  • Keywords research pay per click
  • Lower your pay per click
  • PPC work flow Managing workflow
  • Why you need a negative keywords tools
  • PPC & SEO
  • The value of PPC automation